![]() ![]() The business also owns the ecommerce business of Pier 1, formerly based in Fort Worth, along with obsolete retail brands such as Dressbarn, Linens ’n Things, and Stein Mart. ![]() ![]() Retail Ecommerce Ventures bought RadioShack’s brand assets in 2020. … Despite its pullback in the last 10 years, the brand is resolutely embedded in the global consciousness - ripe to be pivoted to lead the way for blockchain tech to mainstream adoption by other large brands,” RadioShack declares. “It is our hypothesis that the best way for crypto to be more mainstream is for an established brand name in the tech space to lead the way. The concept calls for people to freely swap existing cryptocurrency tokens for newly created RADIO cryptocurrency tokens through the RadioShack DeFi platform. The company touts RadioShack DeFi’s ability to profit from a 100-year-old brand name that’s recognized in more than 190 countries and once encompassed more than 8,000 stores. On its website, RadioShack - whose name still appears on hundreds of stores operated by independent dealers - recently revealed plans for a cryptocurrency platform called RadioShack DeFi (short for decentralized finance). The owner of RadioShack clearly shares space on the Musk bandwagon. Yet other big-name investors, such as Warren Buffett, cast doubt on the viability of the scam-prone, highly volatile cryptocurrency market. High-profile investors like Elon Musk have enthusiastically hopped on the cryptocurrency bandwagon. RadioShack is perfect,” RadioShack proclaims on its website. “The need for a bridge between the CEOs who control the world’s corporations and the new world of cryptocurrencies will most likely come in the form of a well-known, century-old brand. In November, the size of the global cryptocurrency market surpassed $3 trillion. Cryptocurrency is digital currency built on a technology platform known as blockchain bitcoin is perhaps the best-known type of cryptocurrency. Seeking to capitalize on RadioShack’s global brand name, Miami-based owner Retail Ecommerce Ventures is propelling RadioShack (once based in Fort Worth) into the promising yet murky territory of cryptocurrency. In a bid to make RadioShack relevant for another 100 years, the brand’s new owner is making a play for one of the hottest, and most controversial, emerging business sectors in the world - cryptocurrency. Although the RadioShack electronics retail chain essentially crumbled following bankruptcy filings in 20, the name has survived for 100 years. ![]()
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